Staying relevant is far from easy.
But there are a few tips and tricks that can help your cause stay top of mind:
- Consistent content and communication. If you’re using social media to communicate with people, try to post new, engaging, relevant content on a regular basis. It doesn’t always have to be lengthy – short posts or links can work, or even sharing content from another source.
- Frequent content should still be of a quality standard. Don’t post just for the sake of posting! Make sure your content always has value.
- If it’s not too overwhelming, use multiple social media platforms to stay in front of your audience.